286 Ferrars St,
South Melbourne VIC

Opening Hours:
Mon – Fri: 7am – 4pm
Sat – Sun: 7am – 4pm

Coffee: Sensory Lab

Mr LB:
“Magic is the ability to influence events by employing mysterious or supernatural forces. The term doesn’t resonate well when referring to the art of cooking or styling brunch dishes; but yet, we have all suggested – at some point – the kitchen added ‘a little bit of magic’ to heighten our senses. A little mystery to the cooking process can produce a phenomenal dish, that in-turn pulls in the weekend 11am brunch lines. The weekend just passed, I ditched the magical hunt of the ‘in-demand’ brunch and chosen a little unknown local favourite in South Melbourne – Magic.

Magic. is a small cafe operation on Ferrars Street, South Melbourne, offering good coffee and brunch favourites. There isn’t an emphasis on a high-end decor or dishes that aim to exceed expectations. Rather, the backbone of Magic. is its comfortable and lazy weekend vibe. The decor is simple, with a combination of bench stalls and fold-up chairs complemented with up-cycled tables propped up on black milk crates. Getting a table was quite easy, with the option of indoor and alfresco settings as the staff provide a relaxed approach to service.

Coffee is sourced from Sensory Lab and is poured from the classic La Marzocco coffee machine. Offering the Seamless Seasonal blend (25% Brazil, Laranjal & 75% Ethiopia, Yirgacheffe Kochere) my long black [$3.80] offered a well-balanced candied citrus flavour with a sharp finish on the palate. JoJo enjoyed her Almond Milk Late and noted a desired smooth texture.

With the emergence of Spring, Matcha fritters – corn, zucchini, red onion and matcha green tea fritters, served with bacon (or smk salmon) and house made relish, poach egg and salsa salad [$20] was my firm brunch decision. I’m a big believer that Spring’s fresh produce sets the scene to cook the best fritter dishes, and these weren’t going to break that rule. I enjoyed the rough cut red onion and zucchini that was folded in with the super fresh corn. Ripe and fresh, the vegetable pieces burst with fresh flavours. The matcha green tea was difficult to pick up and was more of a decorative element to create lush green fritters. Topped with grilled bacon, a poached egg and with the plate decorated with tomato salsa; these fritters made for a ‘very compliant’ and satisfying brunch dish.

Matcha fritters – corn, zucchini, red onion and matcha green tea fritters, served with bacon (or smk salmon) and house made relish, poach egg and salsa salad

JoJo relied on a Melbourne classic, Smasher – fresh avocado mash with creamy feta on toast with fresh corn salsa and 2 poach eggs [$17]. The inclusion of the corn salsa was a nice Mexican touch as she enjoyed the freshness elements, combined with the creamy texture of the avocado and feta mixture.

Smasher – fresh avocado mash with creamy feta on toast with fresh corn salsa and 2 poach eggs

It’s easy to see why Magic. is a favourite amongst the locals. The decor and environment is conducive to a lazy brunch. Its limited seating allows for staff to give attention when needed and awareness of when to be left alone. Sure, the wait-staff had dumped the cutlery and serviettes for us to re-arrange, but this niggle point can be overlooked by the ability to enjoy brunch at a slower-pace. Not having to be dealing with the negative elements of a status brunch (including navigating the long waiting list and constant buzz of people etc.) is a nice change of scenery. Welcome back to the lazy brunch.”

Final Thought: “The definition of a lazy brunch without the brunch line and high finish”

Magic on Ferrars Menu, Reviews, Photos, Location and Info - Zomato


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